Anchors Aweigh! The Mobile SEO Boat is setting sail…
Will you be on board? Did you remember to bring your website?
How many times a day do we turn to our phones and tablets for answers? or, more specifically, to the pre-installed Google search on our Android devices — or Yahoo for iOS users? The answer may astonish you… Nearly 5 MILLION times a day across today’s interwebs — That’s over 2 BILLION times a year, that means that today’s web users are actively using mobile devices to perform 300 MILLION more searches every year vs desktop computers (PCs, Macs, etc.) and laptops (notebooks, Macbooks, etc.).
What’s the Impact?
How does it affect me?
Overall, and for most website & business owners, the impact will be huge. Hugely Positive for websites that have already met the requirements of Google’s new Mobile Friendliness criteria to ensure that their website will be allowed in mobile search indexes. Devastatingly Negative for non-Mobile-Friendly websites.
So, where is your website right now? on the Dock? on the Mobile SEO Boat? or Who Knows?
To quote the mighty Google:
“Mobile-friendliness is now a ranking signal.”
Basically, Google has proclaimed to the world that:
all websites need to “mobile-friendly” or else!
That is, if your website is not Mobile Friendly, it will simply drop off the search engine results. And, consequently: your website traffic will drop, your conversions will drop, your sales will drop, and your beloved bottom-line will be erased by the Mobilegeddon Eraser of DOOM.