As I continue to watch industry trends and meet with other marketing professionals or engage my clients it seems their experience with marketing efforts has the resounding theme of change, it is a moving target. FYI, you can always hit a moving target if your strategy and aim are correct. The most commonly misused term and misunderstood measurement in marketing is ROI (Return on Investment). I am not trying to discredit ROI, that's how a lot

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Scopious Marketing Building Mobile-Friendly Websites

Will you be on board? Did you remember to bring your website? How many times a day do we turn to our phones and tablets for answers? or, more specifically, to the pre-installed Google search on our Android devices -- or Yahoo for iOS users? The answer may astonish you… Nearly 5 MILLION times a day across today’s interwebs -- That’s over 2 BILLION times a year, that means that today’s web users are actively

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Let Google help searchers find you online (or your website) Sure you have great content, but is anyone actually seeing it?  If you are noticing a decrease in your web traffic, you’re not alone.  An overwhelming percentage of online searches happen on Google.  As the leading search engine, Google recognizes that the world of online exploring is changing.  People want high quality, useful information immediately.  Whether at home, school, work or on the go, mobile

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